MARKETING: Course Descriptions
- MKT 120 - Principles of Marketing
- This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
- Course Hours Per Week: Class 3, Lab 0.
- Semester Hours Credit: 3.
- Prerequisite: None.
- MKT 223 - Customer Service
- This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.
- Course Hours Per Week: Class 3, Lab 0.
- Semester Hours Credit: 3.
- Prerequisite: None.
