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CFCC Official College Standards and Graphics Guidelines

In order to help maintain a consistent graphic identity, the CFCC Marketing and Public Relations Office has established a set official college standards that should be used when developing official college publications, web pages, signs and non-academic materials that are intended to be seen by students, employees and the general public.

College web pages, publications, brochures, signs and promotional materials must adhere to official college standards.

If you would like to suggest a design that strays from the established guidelines, the design must be approved by Publications Office before it is produced. All college logos are trademarked and may not be used by unauthorized personnel without written permission from the Marketing and Public Relations Office.

Before designing a document:

  • Plan to take twice as much time as you think it will take to write, edit, design and reproduce your piece. It always takes longer than you think.
  • Ask these questions:
    • What is the purpose of the brochure?
    • Who is the intended audience?
    • Is the text written in a way that the intended audience will understand?
    • How will the piece be distributed?
    • How many do I need?
  • If you have any questions, please consult with Publications Office.

If you choose to design a document yourself, please follow these guidelines:

  • All materials must contain an approved version of the official college logo in the correct aspect ratio. The college logo should not be altered in any way. Tip: When scaling the logo, hold down the SHIFT key while stretching the logo using the corner handles.
CFCC Logo One Color Lo-Res

Correct

CFCC Logo One Color Lo-Res

Incorrect

CFCC Logo One Color Lo-Res

Incorrect

  • Use official college colors – Blue (Pantone 541 c) and white should be the most prominent. Secondary and tertiary colors should be used only as accent colors.

Primary Colors:

Color RGB Hex Code Sample
Blue Pantone 541 c RGB 0, 93, 171 HEX #00477F
Silver Pantone 877 c RGB 132, 136,  139 HEX #84888B
White RGB 255,255,255 HEX #FFFFFF

Secondary Colors:

Color RGB Hex Code Sample
Light Blue RGB 72, 157, 215 HEX #489DD7
25% 541c Blue RGB 191, 207, 218 HEX #bfcfda
Yellow RGB 255, 190, 54 HEX #FFBE36

Tertiary Colors:

Color RGB Hex Code Sample
Brick RGB 153, 61, 30 HEX #993D1E
Sage RGB 77, 150, 665 HEX #4D9665
  • Use black ink for the body of the text.
  • For marketing or promotional pieces, less text is more.
  • Avoid using more then two different typefaces in the same document
  • Use photos and artwork that directly relate to your text
  • Do not use pictures or artwork that are copyrighted – Just because they are on the Internet, doesn’t mean they are not copyrighted.
  • Official college photos can be found on the college’s Picasa web site.


Wilmington Campus
411 North Front Street
Wilmington, NC 28401

North Campus
4500 Blue Clay Road
Castle Hayne, NC 28429

Burgaw Center
100 East Industrial Drive
Burgaw, NC 28425

Hours of Operation
Monday-Thursday: 7:30am to 5:30pm
Friday: 8:00am to 12:00pm

Accessibility Services

Cape Fear Community College does not discriminate on the basis of race, color, national origin, sex, disability, religion, political affiliation or age.